Prospects That Arrive as Real, Ready-to-Work CRM Contacts

Finding a prospect is only half the job. The other half is getting a usable record into your CRM — and until now, prospects landed as bare business entries you had to flesh out by hand before you could actually reach out. Prospecting now does that enrichment for you, so contacts arrive ready to work.

Richer records, straight from their website

Prospecting now goes beyond the basic business listing. When available, it enriches a prospect by pulling phone numbers and emails from their own website, so you start with a fuller record on day one. New contacts come in with the useful stuff already attached: contact source marked as Prospecting, tags for workflows and segmentation, phone (and additional phone), email (and additional emails), the website URL, and full address details.

That’s the difference between a name you have to research and a contact you can drop into a sequence right now.

A prospect used to arrive as a name and a maybe. Now it arrives with the phone, the email, the website, and the tags — ready for outreach.

You decide how deep to go

A new enrichment setting hands you the control. Turn it on and Prospecting searches for additional points of contact — owners, managers, decision-makers — and creates each as its own CRM contact. Turn it off and it creates just the primary business contact from the listing, which is perfect when you want fast list-building without the extra records.

No more duplicate business contacts

The cleanup that quietly saves you hours: Prospecting used to spin up multiple contacts for one business when it found different emails or phone numbers. Now it creates one primary business contact and attaches the additional phones and emails to that same record — while still creating individual decision-makers separately when found. Cleaner CRM, fewer duplicates to merge later.

The takeaway

Whether you’re adding one prospect or hundreds, they now land as automation-ready contacts. Decide whether you want extra decision-makers pulled in, let Prospecting enrich each record from the prospect’s own website, and trust it to keep one clean business contact instead of a pile of duplicates. Less cleanup, faster outreach.

Simplify. Automate. Scale.