Don't Fire 50,000 Texts at Once. Drip Them.
Blasting your whole list in one shot is how you get throttled and flagged. Drip Mode paces the same send into batches so it actually lands.
When you’ve got a big list and something to say, the instinct is to hit send on all of it at once. Don’t. Carriers and mailbox providers read a sudden wall of messages as exactly what spammers do, and you get throttled, flagged, or worse. Drip Mode solves it by spacing the same outreach into timed batches — so you reach everyone without setting off alarms.
Batches instead of a blast
Drip Mode sends to your list in paced chunks — a set number of contacts every few minutes, hours, or days — instead of all at once. That keeps you under carrier rate limits, protects your sender reputation, and stops your sends from overwhelming anything. Same message, same audience, just delivered like a human would instead of a firehose.
Carriers can’t tell your big announcement from a spammer’s. Pace it so they don’t have to.
It finally runs as long as your campaign does
The rebuilt engine fixed the two things that used to bite people. First, you can now schedule well beyond the old 30-day cap — drip an 8-week course or a 12-week challenge start to finish. Second, checkpointing records progress after every batch, so if your account hiccups or the app restarts, it resumes exactly where it left off instead of stalling or double-sending. Big lists, hundreds of thousands of contacts, run reliably.
The settings that matter
When you set it up under Contacts, you control the pace with a few fields: Start On (when the first batch fires), Batch Quantity (1 to 10,000 per run), Repeat After (the interval), Process Between (the hours sends are allowed), and End At (a daily cutoff). It respects your quiet hours and DND automatically — anyone on DND or outside your window gets deferred to the next valid batch, not skipped and not spammed.
The takeaway
For your next big SMS or email push, pick Send in Drip Mode instead of all-at-once. Set a sane batch size, keep sends inside business hours with Process Between, and let it pace itself. You’ll reach the whole list, protect the reputation you’ve built, and never babysit a stalled send again.
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