Stop Retyping Your Business Details Into Every Ad

Every ad you build asks for the same details — business name, city, phone number, support email, the current offer. And every time, you retype them, and every so often you fat-finger one and ship an ad with last month’s promo or a typo’d phone number. Ad Manager now lets you drop those details in as reusable values.

Insert once, resolve everywhere

Custom Values are now supported in ad copy fields across Meta, Google, and LinkedIn. A new insert picker lets you search, select, and drop saved values — business name, city, support email, offer name, service area, phone number — directly into primary text, headlines, descriptions, and intro text. No retyping, no copy-paste, no stale details slipping through.

And the preview and review screens show the final resolved copy, so you see exactly what will appear in the published ad before it goes live — not a placeholder, the real thing.

Change your offer once, and every ad that references it updates — instead of you hunting through campaigns retyping it.

It catches the mistakes before they publish

Ad Manager now warns you when custom values are missing, invalid, empty, or over a platform’s character limit — so you don’t ship a broken ad or blow past Meta’s headline length without noticing. Before publishing, a Map custom values step lets you add or review any values the campaign still needs, so nothing goes out half-filled.

Reusable across everything you run

Because campaign templates keep the custom-value keys, you can build one template and reuse it — mapping the specific details in before each launch. For anyone running similar campaigns repeatedly, that’s the whole game: create faster, keep copy consistent, and stop re-entering the same business info for the hundredth time.

One thing to know: updating a custom value after an ad is already running won’t change the live ad — you’d re-publish to push the update.

The takeaway

If you run ads with any regularity, save your business details as custom values and insert them instead of typing. Build a reusable template, let the resolved preview show you the real copy, and lean on the validation to catch missing or over-limit values before you publish. Faster builds, consistent copy, fewer embarrassing typos.

Simplify. Automate. Scale.