“Capturing a leads contact information allows you to continue the conversation after they have left your site... This is the key to closing more leads.
A lead magnet is a valuable piece of content or offer that is designed to attract and capture the contact information of potential customers. It is a common tactic used in inbound marketing to convert website visitors into leads and nurture them through the sales funnel.
As photographers, we have tons of opportunities to create desirable lead magnets that potential clients could download. Here are just a few examples;
The top 5 areas in your city for engagement portraits
How to choose the perfect photographer for your boudoir session
Outfit inspiration for your next family portrait
3 ways to decorate your home with family portraits
The list goes on!
Once you have a topic in mind, start writing… if you’re not a writer there are a ton of resources out there such as Copify and Verblio. Here you can submit and idea for an article and their team of copywriters will craft the perfect content for you. If you need something in a hurry, check out www.mrfp.io where you can purchase pre-written lead magnet or blog articles in nearly any genre. Finally, you can choose one of the many AI writers and let the bots do it for you!
Determine your target audience: The first step in collecting leads with a lead magnet is to identify your target audience. This will help you create a lead magnet that is tailored to their interests and needs.
Choose a lead magnet that is relevant and valuable: The lead magnet should be something that your target audience will find valuable and useful. It could be a whitepaper, an e-book, a webinar, a free trial, or a discount code.
Create a landing page: A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as filling out a form or making a purchase.
Offer the lead magnet in exchange for contact information: In order to receive the lead magnet, visitors will need to provide their contact information, such as their name and email address. Make sure to clearly explain the value of the lead magnet and how it will benefit them.
Follow up with leads: Once you have collected the contact information of potential leads, it is important to follow up with them in a timely manner. With Lead Savage you can automate your lead follow up with a nurture series incorporating the "like-know-trust" principle.
Want to see how it works first hand? Download our free guide (aka lead magnet)
"How to Close More Leads with Email Nurturing"
By following these steps, you can effectively collect leads with a lead magnet and nurture them through the sales funnel. It is important to consistently track and analyze the performance of your lead magnet to ensure that it is effective and to make any necessary adjustments.
Did you know that Lead Savage includes a pre-built Lead Magnet Funnel? All you have to do is edit the text and images, attach your lead magnet and start sharing it. All the landing pages, emails and automations are already in place to deliver it to your next potential client. What are you waiting for? Sign up today!
Photographer, Educator, and Co-Founder of Lead Savage